Karin Luiga

Partner at BDO in Estonia, Head of Marketing, Communications, and Branding, Karin Luiga is a seasoned professional at marketing services, growing brand value, and constructing corporate identity. Her core competencies are communication management, branding and marketing strategy, and goal-oriented leadership. She is change-driven and deeply interested in growth and continuous development.

In addition to her work at BDO, she has taught marketing strategy and public relations theory at Tallinn University Baltic Film, Media, Arts and Communication School (BFM), Tallinn School of Economics, and other schools. Her master's thesis, „Constructing corporate identity: A holistic approach to identity management and corporate branding, “ was shortlisted for the European Public Relations Education and Research Association (EUPRERA) Master Thesis Award and won 3rd place in the research works competition of the Tallinn University students in social science.

• In 2018/2019 she was a member of a jury for the Marketing Star (Turundustäht) award
• In 2019 she belonged to the Golden Egg (Kuldmuna) jury in the digital category.
• In 2019/2020 she was a member of the Marketers Association (TULI) curriculum development working group and contributed to modernizing marketing education in Estonia.
• In 2020 / 2025 Member of the Supervisory Board at Estonian Service Industry Association

EDUCATION

Tallinn University; MA in Communication Management
Tallinn University Haapsalu College; BA in Handicraft Technology and Design
Estonian Business School; BA in Public Administration

LANGUAGES

Estonian (native)
English
Russian
Finnish
Portuguese